Pipe17 Raises Series A Funding Led by LFX Venture Capital

In January 2025, LFX Venture Partners is leading the funding round for Pipe17.

Pipe17, a leading provider of AI-powered composable order operations, announced a $15.5 million funding round, underscoring the company's rapid growth and strategic vision to transform commerce operations. In tandem, the company recently hired its first Chief Operating Officer, Kelly Goetsch, a recognized industry pioneer who joins Pipe17 from commercetools, where he helped scale the company to over $100 million in ARR. Goetsch also co-founded and ran the MACH Alliance, an industry consortium of 100+ vendors advocating for composable MACH (Microservices, APIs, Cloud, and Headless) technologies. His decision to join Pipe17 highlights the massive opportunity supporting the shift to omnichannel selling and fulfillment.

In today’s fast-paced commerce world, businesses face hurdles in selling across platforms like TikTok, Facebook, and Amazon, Pipe17's AI-driven composable order operations platform simplifies syncing orders, managing inventory, and ensuring consistent pricing, all without complex coding. This empowers companies to enhance agility, reduce costs, and elevate customer experiences.

This funding will fuel Pipe17's growth and attract top talent, solidifying their role as an industry leader. With notable brands and impressive growth metrics, Pipe17 is poised to transform commerce operations; while LFX Digital also further built out our ecosystem to cover the entire end-to-end global value chains.

Read more about the press release here.